Marketing services
Our team are ready to take care of promoting your business.
Marketing that moves you forward.
We specialise in providing comprehensive outsourced marketing services tailored to meet your unique needs. From managing your online presence to amplifying your brand's voice through PR, we've got you covered.
Our marketing consultancy services
Strategy
Elevate your success with our tailored marketing strategies.
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We specialise in crafting strategic and impactful campaigns that capture attention and leave a lasting impression on your target audience.
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We specialise in crafting targeted and results-driven strategies designed to attract, engage, and convert high-quality leads for your business.
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We specialise in developing personalised and engaging campaigns that nurture relationships, drive repeat purchases, and foster brand loyalty.
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Our team develop strategies for launching new products into markets in a way that drives their commercialisation.
Activation
Ignite your brand with our dynamic marketing activation services.
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Our team of skilled writers will craft captivating content that resonates with your audience, whether it's blog posts, articles, or website copy.
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Engage and grow your online community with our expert social media management services. From content creation to community engagement, we'll manage and build your online presence.
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Enhance your brand's reputation and visibility with our strategic PR services. We'll craft compelling narratives and secure media coverage to elevate your brand's presence.
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Your website is your digital storefront. Let us ensure it's always polished and optimised to drive traffic and conversions.
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Our talented designers will bring your brand to life through captivating visuals that resonate with your audience. Whether it's infographics, illustrations, or graphic elements for digital and print media, we'll ensure your brand stands out and leaves a lasting impression.
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We believe in the power of data-driven decision-making. Our comprehensive measurement and analytics services will provide valuable insights into the performance of your marketing efforts, allowing for continuous optimization and improvement.
Case study
"Genoa Black has worked in close partnership with our management, operations and business development teams for over two years and has helped us successfully engage and build our profile with a range of customers and stakeholders helping to drive our company growth."
Andy Dalrymple, Managing Director, Mackenzie Construction
Promoting Scotland’s
civil engineering contractor of choice
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Client: Mackenzie Construction is a leading Scottish civil engineering contractor with operations across Scotland and England.
Challenge: Mackenzie Construction have required a strategic partner to support the marketing of the business.
Our work: Genoa Black was engaged by Mackenzie Construction in 2017 to design a brand and marketing strategy to support their vision to be the contractor of choice. Our marketing agency and creative studio followed on from this work by leading the implementation of their marketing delivery and brand activation on an ongoing basis, as their retained marketing team and design studio.
As Mackenzie Construction's dedicated marketing partner, Genoa Black provides a comprehensive suite of services tailored to their unique needs.
Leveraging various social media platforms, we create and curate content that enhances Mackenzie Construction's online presence, fosters community engagement, and drives brand awareness and lead generation.
Through strategic media relations and storytelling, we secure press coverage and positive publicity for Mackenzie Construction, positioning them as industry leaders and enhancing their reputation and credibility.
And we also identify relevant sponsorship opportunities aligned with Mackenzie Construction's target audience and brand objectives, and we develop and execute activation plans to maximize their exposure and ROI.
Impact: Mackenzie Construction has seen rapid growth driven by their management and leadership team from an initial turnover of £28m to £60m and Genoa Black's work continues to support this.
Case study
Driving leads for a multi-national robotics company.
“Genoa Black is helping the PWR team drive new customer acquisition across markets globally.”
Peter Mellon, Managing Director
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Client: PWR is a market leader in automated robotic food packaging, known for its innovative solutions and cutting-edge technology.
Challenge: PWR faced the challenge of effectively reaching and engaging potential clients across various markets worldwide. With a decline in trade shows, traditional lead generation methods were proving to be insufficient in capturing the attention of key decision-makers in the food packaging industry.
Our work: PWR recognised the need to adapt to the changing landscape of lead generation, particularly with the decline in trade shows and face-to-face interactions. The challenge lay in finding alternative methods to engage with prospects and generate qualified leads in a digital-first environment.
Acting as their retained marketing team and design studio, we initiated a targeted LinkedIn lead generation campaign, leveraging the platform's extensive network of industry professionals. Through sponsored content, sponsored InMail messages, and targeted advertising, we strategically positioned PWR's automated robotic food packaging solutions in front of key decision-makers within the food packaging industry. By crafting compelling ad copy and visuals tailored to specific audience segments, we effectively captured the attention of prospects and drove them to engage with PWR's offerings.
The leads generated through our digital lead generation efforts contributed to PWR's continued growth and success, enabling them to establish new partnerships, enter new markets, and drive revenue expansion.
Guarantee your marketing
A lack of time and skills is a blocker to your marketing and in turn customer acquisition.
Our retained service options resolve this for you by introducing the capacity and expertise required to complete the long list of marketing activities your business needs.
We give you the marketing professionals you require, and do it at a lower cost than hiring them as permanent staff.
Our people
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Gaynor Duthie
Managing Director
Connect with Gaynor
on LinkedIn here.